Ikea has announced the closure of its Coventry store – the first big UK outlet the company has ever shut. The news saw “Ikea” trend on Twitter and caused a stir among the brand’s many fans. With the chain raising concerns over visitor numbers, do people still want the Ikea experience?
Louise Jenkins and her friend Amy Pulford feel upset. They have been visiting Ikea since the store opened in 2007 and news of its imminent closure has come as a blow.
“We love the Ikea lifestyle,” says Ms Jenkins. “My rug, my furniture, even my kitchen gadgets – everything is from this shop.”
On Tuesday, the Swedish firm announced it was closing the £35m city centre store after years of “consistent losses” and fewer than expected visitors….Read more