Back in June 2019, when we first caught up with the team at DRM (click here to read the article), things were already moving full speed and the discussion for change was gaining volume. DRM had just launched their Minds Matter Collection and were preparing to take their family further afield.
It’s been a heck of a journey over the last two years. They have grown, with Erin joining the family later in 2019 and becoming an integral member of the team.
And since then, DRM has continued to flourish, releasing another mental health-focused range of clothing and gaining momentum with their conversations in the community. The Overcoming Obstacles collection features t-shirts in a range of four different colours exploring mental health struggles common amongst our society.
25% of DRM’s profits are invested right back into our community too. Through events, fundraising for local mental health charities and creating resources online, they advocate passionately to raise awareness of mental health.
Canceling their events last year due to the pandemic was heartbreaking for the team at DRM; they love getting out amongst the community having meaningful conversations. DRM doesn’t just want to connect though; they want to uplift. It isn’t about getting good reviews, but about speaking to people about their individual experiences. Sharing their own stories and struggles has allowed others to come forward and feel comfortable to open up about their own. They’ve created a welcoming community where conversation is key.
Whilst they had to cancel all of their events last year, DRM moved all their content online. Bill told us how beneficial it has been as the world continues to become more connected through technology; aiding them to support those in need during lockdown. They have created regular blog content, not just around mental health but also fitness, sports, food, music, lockdown and more.
Posting stories and links to resources on their social media and creating monthly Instagram Lives has allowed DRM to grow their loyal customer base of individuals looking to shop local and ethical, as well as engaging with the core ethos of this brand.
The conversation isn’t reduced to a single post every once in a while. This community-focused business is always in dialogue with others, talking about their own struggles with mental ill-health and keeping the conversation going amongst other business owners, customers and the surrounding community.
As well as releasing a new collection of t-shirts, caps, and hoodies, DRM launched their first mood journal last year. Allowing you to track your mood and habits, set goals, and keep organised, their mood journal is designed to improve your understanding and ability to manage your mental health needs.
As we continue to be a more socially conscious society, Bill and Erin are leading the way. As well as their new range of products, DRM works collaboratively with customers, charities, businesses, and our local community to promote and raise awareness of mental health. Their current project, in partnership with The Sheaf Inn and Time For a Beer, sees them head to the pubs for their next campaign.
The release of the new DRM beer is an extraordinary collaboration aimed at raising money for Coventry and Warwickshire Mind. 25% of all profits raised from bottles sold of this charity beer will be donated to support C&W Mind to continue delivering their valuable support across our beloved region. DRM frequently raises money for Mind, donating a total of £2000 so far towards the charity.
In November last year, DRM moved into their first stall at The Nest in Rugby. Surrounded by other makers and artists, you can find DRM’s socially conscious clothing collections including t-shirts, hoodies, sweatshirts, beanies, caps and newly released crew socks. As well as this, they have some items available at 1 Mill Street in Leamington Spa, a coworking and event space.
When asked what the next 12 months looks like, Bill told us the main focus was on relaunching events; getting back out amongst the people and continuing their grassroots activism. With plans to hold different events each month once restrictions are eased, DRM will be engaging with schools, colleges and universities to promote mental health awareness. They have also been working tirelessly on creating their very own podcast series which is launching later this year; keeping the conversation growing.
Through open dialogue, we can create change and by lifting one another up, we can become stronger and more united.
Written by Heather