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Spellbinding fun returns to Stratford’s Bell Court

Magic comes in many forms.

From February 18th, visitors to Magic Alley are being invited to take a journey inspired by magic, when the doors open on a spellbinding new attraction in Stratford’s Bell Court.

Visitors can expect to encounter magical creatures such as unicorns and fairies, alchemy, fortune telling, astrology, witches and wizards and maybe even a dragon as the attraction’s new Witchcraft and Wizardry immersive experience is unveiled.

Sam Jenkins, Head of Events, said “When choosing a theme for the start of a brand new year it only seemed right to revert to our magical roots.

Magic Alley, Stratford, Witchcraft & Wizardy

“In these difficult times we thoroughly believe that everyone can benefit from a little extra magic in their lives. We have also offered family discounts to take into account how much the cost of living crisis has affected families and the ability to afford days out in school holidays”

Sam explained that “During the February half term and on Saturdays there is likely to be a performer in the attraction to add a little extra magic. The event is recommended for children over six and is suitable for older children and adults with an interest in all things magical.

Owner Derek Ives said: “We are so pleased to be able to welcome everyone back to the attraction after Christmas and we truly hope we have created something people will find magical in the heart of Stratford-upon-Avon”.

Magic Alley, Stratford, Witchcraft & Wizardy

The event is recommended for children over 6 years old but younger siblings over 4 are welcome. Everyone who successfully completes the quest will receive a prize and a certificate. Tickets can be booked in advance at and pre booking is advised for weekends and school holidays.

Magic Alley is made up of two parts comprising a large retail emporium and a magical attraction. The emporium sells everything from magic spells and steampunk figurines, to incense, candles, puzzles, quirky books, board games and curious gifts.  There are also fairies and fairy houses, unicorns and dragons; vintage toys and games and Harry Potter wands.

Magic Alley, Stratford, Witchcraft & Wizardy

 The teaser video for Witchcraft and Wizardry can be viewed here