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Moving up the gears of business success after crash brings end to motocross career

Bunji Printing, Beth Weddle, motocross, entrepreneur
Steve is now working with former Olympian Beth Tweddle

A Warwick entrepreneur has extra reason to celebrate the third anniversary of his business after securing a major new contract with former Olympians Beth Tweddle and Rebecca Adlington OBE.

Printing company Bunji, based at Heathcote Industrial Estate, is enjoying huge success despite launching one month before lockdown – and with plans for further growth in the pipeline.

The latest commission sees the company working with Sporting House, an Olympian-founded organisation that delivers sports academies and coaching across the UK, including Beth Tweddle Gymnastics and Becky Adlington’s Swim Stars.

Bunji, which also lists among its sporting partners, England Netball and Volleyball and British Fencing, will provide thousands of membership packs and branded items, from badges, awards and certificates through to clothing, goggles and drinks bottles, used at swim and gymnastics academies across the UK.

But it’s a bitter-sweet milestone for Australian-born owner Steve Boyle who is reminded of how his own dreams of sporting greatness were cruelly thwarted as a teenager.

Steve was well on track to becoming a professional motocross rider in his hometown of Brisbane, when, aged just 18, he was involved in a serious car accident with a drunk driver which left him with career-ending injuries.

Bunji Printing, entrepreneur, Steve Boyle
Steve Boyle today and aged 18, at the start of his all-too-short motocross racing career
Bunji Printing, entrepreneur, Steve Boyle
Steve still recovering some weeks after his accident

Forced to find a new direction, he returned to the enterprising instincts he showed as a youngster and learned the printing trade while building a new life for himself and his new English wife in the UK.

The 57-year-old dad-of-two, said: “I dreamed of being a professional motocross rider and at the age of just seven owned by first dirt bike which I funded by selling stuff at flea markets. My poor mum. If it wasn’t bolted down at home I sold it. I stripped the house bare!”

A few years in to joining his local club, Steve was starting to get noticed by sponsors and, aged 16, fulfilled his dream of turning professional – racing against the likes of Jeff Leisk who went on to become a World Motocross champion.

But it was a dream that was to turn into his worst nightmare after just three months, when Steve was involved in a high-speed head-on collision, the physical and emotional scars of which he still bears today.

He recalls: “I was beyond devastated. When your entire focus for your whole life is one thing and it’s ripped away from you, it’s incredibly hard to come back from that. I will never ever forget the words the surgeon said to me after the operation on my knee: ’I’ve done the best job I possibly can to repair the damage, but when it goes, it goes.’”

“I was off work for months but eventually decided to finish the printing apprenticeship I’d started and see how it goes, but I was determined not to completely give up on my dream and started looking into other areas of racing, such as endurance. But that was too painful and I couldn’t continue so I then tried road racing and I was nowhere near a good enough level to compete.

“I knew if I couldn’t be competitive on the track I wanted to be competitive with something else and I’ve always been entrepreneurial.”

After a series of senior sales and marketing roles and going his own way following a 10-year business partnership, Steve quickly established his first solo enterprise in February 2020. In a nod to his roots, he named the business Bunji, which means ‘Good Friend’ in aboriginal.

Steve is now looking to further build on the success of his business, which also boasts a handful of international clients, and grow his team and premises as part of a plan which will next year see him turnover more than a million pounds.

He said: “We do not want to rest on our laurels. We are investing in new software which we are looking to use to attract more clients in the sports and business arena this year, hopefully doubling our staff in the process.”

Steve Boyle, Bunji Printing, entrepreneur
Steve Boyle signs off an order for Leah Weston

With thousands of products available on his website, Steve suspects there’s probably nothing Bunji can’t brand. . .

“Probably the most unusual requests we’ve had are eggs – for a Sporting House Easter Egg Hunt and a pair of curtains for a product launch in London,” he recalls.

But he’s prepared to be put to the test…

 Visit Bunji here